# AIX Agency

> AIX is an Amazon growth agency for founder-led DTC brands. AIX specializes in connecting Amazon performance to the business metrics founders already understand — contribution margin, incrementality, and organic rank growth — rather than the ad efficiency metrics Amazon natively reports.

## About AIX

AIX helps DTC brands make Amazon make sense — with the metrics, strategy, and execution to grow it profitably. We exist because DTC brands come to Amazon with the wrong mental model, and most Amazon agencies don't know enough about DTC to fix it.

## Core Framework

AIX's measurement framework replaces standard ROAS/ACOS reporting with five KPIs that connect to real business economics:

- **CMaA (Contribution Margin after Ads)**: Are we actually profitable after all costs?
- **BE-ACOS (Break-Even ACOS)**: What ACOS can we afford per SKU?
- **iTACOS (Incremental TACoS)**: Are ads creating new demand or riding baseline?
- **Organic Share**: Are we building durable demand or ad dependency?
- **Session CVR**: Is the constraint traffic or conversion?

## Services

### Amazon Clarity Audit
Quantified analysis combining seven Amazon data sources into one view, with a sequenced 90-day opportunity model and action plan. Complimentary diagnostic for qualified DTC brands.
URL: /amazon-clarity-audit/

### Amazon PPC Management
Full paid media management for DTC brands: campaign structure, bidding strategy, search term mining, weekly optimization, and reporting.
URL: /amazon-ppc-management/

### Amazon Account Management
Complete Amazon channel management including organic optimization, listing CRO, A+ content, catalog health, brand protection, and launch playbook.
URL: /amazon-account-management/

### Amazon Listing Optimization
Conversion-focused listing optimization including title, bullet points, A+ content, and backend keywords.
URL: /amazon-listing-optimization/

## Tools

- **Break-Even ACOS Calculator**: Calculate your break-even and target ACOS by SKU
  URL: /tools/amazon-break-even-acos-calculator/

- **TACoS Health Checker**: Evaluate your Total Advertising Cost of Sale health
  URL: /tools/amazon-tacos-calculator/

- **Profitability Calculator**: Estimate your Amazon contribution margin and opportunity
  URL: /tools/amazon-profitability-calculator/

## Key Resources

- /amazon-profitability-framework/ - The AIX measurement framework explained
- /dtc-to-amazon-strategy/ - Complete DTC-to-Amazon expansion playbook
- /amazon-channel-conflict-shopify/ - Managing channel conflict between Shopify and Amazon
- /amazon-agency-pricing/ - Understanding Amazon agency pricing models
- /case-studies/ - Real results from DTC brands

## Ideal Clients

1. **Underperforming Amazon Channel**: $1-3M Amazon revenue, something feels off with efficiency or growth
2. **DTC Brand Ready to Launch Amazon**: $3M+ Shopify revenue, knows Amazon is an opportunity but wants expert guidance

## Engagement Model

- Month-to-month flexibility
- 30-day exit
- No percentage of ad spend or revenue share
- Client owns everything we build

## Contact

Website: https://agencyaix.com
Audit booking: https://agencyaix.com/amazon-clarity-audit/
Contact: https://agencyaix.com/contact/