About AIX
An Amazon Agency Built for DTC Brands
Most Amazon agencies are built to manage Amazon-native sellers. Their playbooks assume Amazon is the business. Their reporting stops at ROAS and ACOS. Their growth strategy is "spend more."
AIX exists because DTC brands need something different. The brand motto Lucem ad Lucrum means light to profit. When the data is clear, so is the path to growth.
If you built your brand on Shopify, through paid social, or through retail, the questions you're asking aren't the same questions a wholesale reseller asks: Is Amazon creating channel conflict with my DTC business? What's my true contribution margin after Amazon's fees? Is Amazon ad spend creating new demand or cannibalizing sales I already owned? Is the channel actually accretive to the business or just generating revenue that looks good in a dashboard? Those are the questions we built AIX to answer.
What We Actually Do
AIX operates at the intersection of three disciplines that most agencies treat as separate departments: advertising strategy, listing optimization, and business intelligence.
We manage Amazon advertising: campaign structure, bid strategy, budget allocation, search term mining, and placement optimization. We optimize listings: titles, images, A+ content, keyword coverage, and conversion architecture. And we build the measurement layer underneath both. That's the reporting framework that tells you whether the channel is actually making money, not just generating revenue.
The reason these three have to work together is simple. Ads can't fix a listing that doesn't convert. A great listing doesn't matter if nobody sees it. And neither one matters if you can't measure whether the dollars coming in exceed the dollars going out after every fee, every return, and every ad dollar is accounted for.
How We Measure: The Five-KPI Framework
The standard Amazon metrics (ROAS, ACOS, TACOS) are efficiency ratios. They're useful for triage. They're not sufficient for running a business.
AIX built a five-KPI framework designed specifically for DTC brands that need to understand the full economics of their Amazon channel:
Contribution Margin After Ads (CMaA)
Your true profitability signal after COGS, fees, returns, and ad spend. The number most brands don't calculate and should be running their business from.
Break-Even ACOS (BE-ACOS)
The maximum ACOS each SKU can sustain before it loses money. Replaces blanket ACOS targets with economics-based thresholds that differ by product.
Incremental TACOS (iTACOS)
Measures whether ad spend is creating new demand or just riding organic momentum. The metric that tells you if a budget increase actually worked.
Organic Share of Sales
Tracks the paid-to-organic ratio over time. Shows whether your advertising investment is building durable demand or creating ad dependency.
Session Conversion Rate (Session CVR)
The diagnostic that separates traffic problems from listing problems. The first thing to check before adjusting any bid.
These five metrics work as a system. Together, they answer the question ROAS alone cannot: is this channel building a business you can actually own?
Who We Work With
AIX works with two types of DTC brands:
1. Brands already on Amazon
You need better performance, better measurement, or both. You're spending on ads but you're not confident the spend is profitable. Your agency sends reports you don't trust. Your organic rank isn't improving despite months of advertising. You suspect waste but can't quantify it.
For these brands, the starting point is the Amazon Clarity Audit: a full diagnostic of your account across advertising efficiency, listing health, organic performance, and spend governance. Every finding is quantified. Every recommendation is tied to a specific dollar amount at stake.
2. DTC brands preparing to launch on Amazon
You want to build the channel correctly from day one. You've built something real on Shopify or through retail, and you want Amazon to be accretive, not a margin drain. You're concerned about channel conflict, unauthorized sellers, or losing control of your brand on a marketplace.
For these brands, the starting point is the Amazon Launch Plan: a strategic roadmap covering catalog strategy, listing architecture, advertising structure, and the measurement framework you need before spending your first dollar on Amazon ads.
How We Work
AIX offers three engagement tiers. Every engagement starts with a diagnostic, either the Clarity Audit or the Launch Plan, so decisions are based on real data from your account, not assumptions.
Strategy & Support
AIX builds your execution plan and provides ongoing strategic guidance. Your team executes. Best for brands with internal Amazon capability that need a better framework and a strategic partner.
Ad Optimization & Management
AIX manages your Amazon advertising: campaign structure, bid strategy, budget allocation, weekly search term mining, placement controls, and efficiency governance. Best for brands that want hands-on ad management driven by the measurement framework.
Ad + Organic Optimization & Management
Everything in ad management, plus listing optimization, keyword coverage, conversion architecture, and retail readiness. Best for brands that want full-channel management where advertising and organic work as a single system.
Every tier includes the five-KPI measurement framework. No tier locks you into a long-term contract. We earn the relationship by producing results you can verify against the numbers.
What We Believe
Proof replaces claims.
Every engagement produces a full diagnostic with specific numbers: the waste identified, the margin recovered, the growth unlocked. We don't ask you to trust a pitch deck. We ask you to trust the data from your own account.
DTC brands deserve an agency that understands their economics.
Not just Amazon's mechanics. Contribution margin matters more than ROAS. Incrementality matters more than total ad-attributed revenue. Organic share trajectory matters more than this week's TACOS.
Measurement is the strategy.
The brands that win on Amazon aren't the ones spending the most. They're the ones who know exactly what each dollar is doing, and they make every decision from that knowledge.
For Brands Already on Amazon
Amazon Clarity Audit
Seven data sources. One dollar figure: how much is leaking, what it's worth to recover, and the week-by-week plan to fix it. Perfect for DTC brands currently investing in Amazon ads.
For Brands Starting on Amazon
Amazon Launch Plan
Category demand, unit economics, competitive landscape, and a 90-day plan. Modeled before you spend a dime. Designed for DTC brands considering Amazon or looking for a fresh start.