For Brands Already on Amazon
Amazon Clarity Audit
The Amazon Clarity Audit is our core diagnostic: a quantified analysis that combines seven Amazon data sources into a single view, identifies where revenue is leaking, and delivers a specific week-by-week plan to fix it.
$27,897
30-Day No Order Ad Spend
$188,321
90-Day Total Opportunity
Week 1 Action Plan
Across AIX audit engagements, 35.9% of ad spend went to search terms with zero attributed orders. That's more than 1 in 3 ad dollars producing no measurable return. The audit finds yours.
Who This Is For
The Amazon Clarity Audit is built for DTC brands already generating revenue on Amazon (typically $1–3M annually) where something is off with efficiency, growth, or both, but the account data doesn't tell you where the problem actually lives.
You're probably in one of these positions:
If that's where you are, the audit is designed to give you a single, clear answer: here is exactly what's leaking, here is what it's worth, and here is the sequence to fix it.
What the Audit Is (and What It Isn't)
Most Amazon agencies offer a free account review. Someone logs in, looks around for 20 minutes, and tells you what they'd change. It's a sales call with a slide deck.
The Amazon Clarity Audit is different. It is a quantified analysis: seven data sources pulled, normalized, and combined into a single view that doesn't exist inside your Seller Central account. The output is not a list of observations. It's a dollar figure: this is how much is leaking, this is what it's worth to recover, and this is the week-by-week sequence to do it.
Across AIX audit engagements, an average of 35.9% of ad spend went to search terms with zero attributed orders at the account's CVR threshold. That's more than 1 in 3 ad dollars producing no measurable return. That waste exists in every account we've audited. The only variable is how much of it is recoverable, and how fast.
The audit doesn't just identify problems; it quantifies them. You leave the review call knowing exactly how much you're wasting, exactly what it's worth to fix, and exactly what to do in the next 30 days.
The Seven Data Sources
The audit combines data that Amazon doesn't surface in a single place. Each source answers a specific diagnostic question:
| Data source | What it answers |
|---|---|
| Total revenue + ad spend | What is the real cost of every dollar in sales? |
| Ad sales + blended ACOS | Where is ad efficiency healthy, and where is it obscuring waste? |
| TACOS trend | Is advertising driving growth or subsidizing flat demand? |
| Non-brand ACOS | Are you building new demand or just harvesting existing brand intent? |
| Zero-order spend analysis | How much spend has zero attributed orders at your account's CVR, and how much is recoverable? |
| Auto vs. manual campaign mix | Is your campaign structure set up for control or just for convenience? |
| Organic listing health | Are your listings strong enough to convert the traffic you're already paying for? |
What You Receive
The audit is delivered as a live 60 minute review call with two documents:
Amazon Clarity Audit
.xlsx spreadsheet- Full account health check combining advertising and business data
- Branded vs generic demand analysis
- ASIN-level performance breakdown
- Search term and targeting analysis
- Ad spend efficiency review
- Clear growth opportunities and action plan
Amazon Clarity Report
8–10 page document- Executive summary with key findings
- 5+ prioritized audit findings with dollar impact modeled
- Organic and listing health assessment
- 90-day opportunity model: waste quantified, upside projected
- 30-day action plan with execution checklist
- Structured for immediate action or handoff
Everything in the audit belongs to you. You can take the 30-day action plan and execute independently. The audit is a deliverable, not a pitch.
The ROI Guarantee
The 90-day opportunity included in your audit is recoverable waste in your audit data, projected 90-day revenue upside, or a combination of both. It is the results we guarantee if we work together. Or your money back.
Start My AuditThe Measurement Framework Behind the Audit
Most Amazon accounts are managed by three metrics: ROAS, ACOS, and revenue. None of these tell you whether the channel is profitable. None of them separate ad-driven demand from organic demand. And none of them surface the specific dollar figure you're losing to structural inefficiency.
The audit is built on five KPIs that answer different questions:
| KPI | The question it answers | What most accounts use instead |
|---|---|---|
| CMaA | Is Amazon a profitable channel after all costs? | Revenue and ROAS |
| BE-ACOS | What ACOS can we afford per SKU? | Blanket ACOS targets |
| iTACOS | Are ads creating new demand or riding organic baseline? | TACOS as an incrementality signal |
| Organic Share | Are we building durable demand or ad dependency? | TACOS as an organic health signal |
| Session CVR | Is the constraint traffic or conversion? | ACOS as the only diagnostic |
These five KPIs are how AIX reads every account. The audit is where you see them applied to your numbers for the first time.
What Happens After the Audit
The audit ends with a specific proposal for how to act on the findings. Whether you execute independently, bring in a specialist, or work with us, the analysis and the 30-day action plan are yours to use.
If you do work with us after the audit, engagements are month-to-month with a 30-day exit. No percentage of ad spend. No revenue share. No long-term contract. You own everything we build.
Frequently Asked Questions
- What is the Amazon Clarity Audit?
- The Amazon Clarity Audit is a quantified account analysis for DTC brands already selling on Amazon. AIX combines seven data sources (TACOS trend, blended ACOS, CVR, non-brand ACOS, zero-order spend, auto vs. manual campaign mix, and organic listing health) into a single view that doesn't exist inside Seller Central. The output is a dollar figure: how much is leaking, what it's worth to recover, and a week-by-week plan to do it. Priced at $1,500 with a 10x ROI guarantee.
- How does the 10x ROI guarantee work?
- If the audit doesn't surface at least $15,000 in recoverable waste or projected 90-day revenue upside, you get your $1,500 back in full. No questions asked. The opportunity is quantified in the audit itself, modeled from your own account data, so you see exactly where the number comes from before any decision about next steps.
- How long does the audit take?
- One week from access to delivery. We need read-only access to your Seller Central account to pull the data. The review call, where we walk through findings, the opportunity model, and the 30-day action plan, is typically 60 minutes.
- What access do you need?
- Read-only access to your Seller Central account. We don't change anything, move budgets, or touch campaigns during the audit. We pull the data, run the analysis, and deliver the findings.
- What if I'm already working with an agency?
- The audit works alongside your current agency relationship. It's an independent diagnostic, not a pitch to replace whoever is running your account. A number of brands commission the audit specifically to understand whether their agency's reporting reflects what the account data actually shows. What you do with the findings is entirely your decision.
- Can my team execute the action plan without hiring AIX?
- Yes. The 30-day action plan is built for execution by your team. Every item is specific, sequenced by dollar impact, and tied directly to a finding in the audit. It's not a list of recommendations; it's an operational checklist. Whether you execute it internally or bring us in is up to you.
- What if I'm not yet on Amazon?
- The Clarity Audit is designed for brands already generating Amazon revenue; it's built around your existing account data. If you're pre-launch or have limited Amazon history, the Amazon Launch Plan is the right starting point. It's built from market research and category analysis rather than account data, and follows the same diagnostic structure.
For Brands Already on Amazon
Amazon Clarity Audit
Seven data sources. One dollar figure: how much is leaking, what it's worth to recover, and the week-by-week plan to fix it. Perfect for DTC brands currently investing in Amazon ads.