AIX Full-Service Management
Amazon Account Management for DTC Brands
You built your brand on Shopify. You launched on Amazon because the demand was obvious. But now the channel needs more attention than your team can give it, and the agency you hired is optimizing for metrics that don't connect to your P&L.
AIX provides full-service Amazon account management built specifically for DTC and Shopify-native brands. We manage your advertising, your listings, and your channel economics as one system, because on Amazon, they are one system.
The Problem: Amazon Account Management That Doesn't Speak DTC
Most Amazon agencies manage accounts the same way regardless of who owns them: a wholesale brand, a private-label arbitrage operation, or a venture-backed DTC company with 80% of its revenue on Shopify.
That's a problem. Because when you're a DTC brand on Amazon, the questions you need answered are fundamentally different:
Is this channel actually contributing margin after all Amazon fees, ad spend, and returns, or is it burning cash that looks like revenue?
Are my ads building organic rank, or am I paying for every sale indefinitely?
Is my branded search being cannibalized by my own campaigns, and is my agency even measuring the difference?
What happens to my Shopify AOV and LTV when Amazon pricing undercuts my own site?
Generic account management doesn't answer these questions because it isn't built to ask them. The reporting focuses on ROAS and ACOS. The optimization focuses on bids. Nobody is looking at whether your Amazon channel is actually making money after you subtract reality from the dashboard.
The AIX Approach: Measurement-First Account Management
AIX manages Amazon accounts through a five-KPI measurement framework that connects every campaign decision, every listing change, and every budget allocation back to your actual economics.
The five KPIs are:
Contribution Margin After Ads (CMaA)
Your true profit per SKU after COGS, Amazon fees, returns, and ad spend. This is your scaling gate.
Break-Even ACOS (BE-ACOS)
The maximum ACOS each SKU can tolerate before the first purchase becomes unprofitable. Every product gets its own target, not a blanket percentage.
Incremental TACOS (iTACOS)
Whether your ad spend is actually creating new demand, or just riding baseline traffic. This prevents you from scaling into waste.
Organic Share
The ratio of paid to organic revenue. If you've been advertising for 12+ months and organic share isn't growing, something is structurally wrong.
Session CVR
Orders divided by sessions per ASIN. When ACOS rises, this tells you whether the problem is your ads or your listing. Most agencies skip this step and go straight to bid changes.
Every decision we make inside your account, from which campaigns to scale to which keywords to cut to which listings to rewrite and when to increase budget, is gated by these metrics. We don't optimize for a ROAS number that makes a report look green. We optimize for contribution margin that makes your business actually grow.
Learn more about how the framework works on our Amazon Profitability Framework page.
What's Included
AIX account management is not a checklist of tasks. It's a system that connects advertising, organic visibility, and channel economics into a single operating model. Here's what that looks like in practice:
Advertising Management
- Full campaign structure: Sponsored Products, Sponsored Brands, and Sponsored Display, built from scratch or rebuilt from what exists.
- Weekly search-term mining, negative keyword discipline, and match-type governance to eliminate zero-order spend systematically.
- Placement and bid strategy tied to BE-ACOS by SKU, not blanket targets.
- Portfolio segmentation by product line, separating branded, non-branded, and competitor campaigns so you can see exactly where each dollar goes.
- Budget allocation gated by iTACOS. We only scale spend that is producing incremental demand.
Listing and Conversion Optimization
- Keyword mapping and SEO optimization for titles, bullets, and backend search terms on priority ASINs.
- A+ Content strategy and creative direction focused on conversion at your specific price point.
- Session CVR monitoring as a weekly diagnostic. Before we touch bids, we check whether the listing is converting.
- Competitive gap analysis: where your listings rank versus category leaders on title optimization, bullet quality, and image strategy.
Channel Economics and Reporting
- Weekly performance reporting built around the five-KPI framework, not just ACOS and ROAS dashboards.
- Monthly executive summary: what changed, what we cut, what we scaled, and what's next.
- CMaA tracking by SKU so you know which products are actually profitable on Amazon and which are underwater.
- Organic Share trend analysis to confirm your paid investment is building durable demand, not ad dependency.
What You Get
Outcomes in your language, not Amazon jargon:
A clear answer to "Is Amazon actually making us money?"
By SKU, by month, after all costs.
Ad spend that goes where it produces incremental revenue
Not where it looks efficient on a report.
Listings that convert at your price point
Reducing your cost to acquire every customer through every channel.
An organic flywheel that gets stronger over time
So your dependence on paid traffic decreases instead of compounds.
A single team that owns the full picture
Ads, listings, and economics, instead of three vendors who don't talk to each other.
Proof
Here's what measurement-first account management looks like after real life audits:
Baby Products Brand
A DTC baby products brand generating $90K/month on Amazon
51.2%
Spend in zero-converting band
50.89%
Non-brand ACOS
46
Campaigns across 5 portfolios
Audit found 51.2% of SP/SB ad spend sitting in the zero-converting efficiency band, absorbing budget with no attributed orders. Non-brand ACOS was running at 50.89% while branded campaigns were producing the bulk of sales at 20.3% ACOS. The account had 46 campaigns across five portfolios, but no structure separating branded traffic from non-branded discovery.
Result: Within the first 90 days, the plan targeted $600 in high-confidence reclaimable waste and a quality-weighted budget rebalance to shift spend from the worst-efficiency bands into proven converters.
Baby Tech Brand
A baby tech brand with $3.4M in Amazon revenue
$81,825
Zero-order spend (64 days)
38.3%
Ad spend to zero-order
51.3%
Non-brand ACOS
Zero-order spend was $81,825 over a 64-day audit window, with 38.3% of total ad spend going to clicks that produced no attributed orders. Non-brand ACOS was 51.3%, while blended ACOS sat at 22.1%. The high-confidence reclaimable pool alone was $8,756 in the audit period, modeled to $12,314 over 90 days.
Result: The account also showed meaningful spend concentration in High and Very High ACOS efficiency bands, with a modeled 90-day waste headroom of $48,270 if those bands improved to a 45% ACOS operating range.
Specialty Coffee Brand
A specialty coffee brand doing $256K in Amazon revenue
45.6%
Spend to "Bleeders"
59.7%
Non-brand ACOS
$79,120
Low-ACOS sales on $7K spend
Bleeders represented 45.6% of total ad spend with zero attributed sales. Low-ACOS campaigns were carrying the account, producing $79,120 on just $7,159 in spend, while the rest of the budget leaked through non-converting targets. Non-brand ACOS was 59.7%.
Result: The 90-day plan targeted $19,000 in efficiency gains from rebalancing the converting portion of spend from weak ACOS buckets into the proven performers, plus $500 from trimming the high-confidence zero-order pool.
Frequently Asked Questions
- What makes AIX different from other Amazon account management agencies?
- Most Amazon agencies optimize campaigns using ROAS and ACOS as their primary success metrics. AIX uses a five-KPI framework that connects advertising performance to actual contribution margin, organic growth trajectory, and incremental demand. The difference is operational: every bid, every budget decision, and every listing change is gated by whether it improves your real economics, not just your dashboard metrics. We also work exclusively with DTC and Shopify-native brands, which means we understand channel conflict, Shopify-to-Amazon pricing dynamics, and the specific anxieties that come with adding Amazon as a channel.
- Do you work with brands that are already on Amazon, or only new launches?
- This service is for brands already selling on Amazon. If you're generating revenue on Amazon and you're not sure whether the channel is actually profitable after all costs, or if your current agency's reporting doesn't answer the questions you're asking, that's exactly where we come in. If you're not yet on Amazon, our Amazon Launch Plan is built for pre-launch DTC brands.
- What does the onboarding process look like?
- Every engagement starts with an Amazon Clarity Audit, a full diagnostic of your advertising, listings, and channel economics. The audit identifies exactly where money is leaking, what's working, and what the first 90 days of management should prioritize. We don't start optimizing until we have the data. The audit typically takes 5 to 7 business days once we have access to your Amazon advertising and Business Report data.
- What if I'm not happy with the results?
- We operate on a 30-day exit policy. If you don't feel the process is adding value or isn't what you expected, you can stop with no long-term commitment. You keep the account structure, naming conventions, trackers, and reporting templates we build. We also work on milestone-based execution: if we miss the milestones we agree on, we make appropriate refunds.
- How is pricing structured?
- AIX offers three engagement tiers depending on what your account needs. You can see the full breakdown on our Services & Pricing page. Every tier includes the Clarity Audit as the starting point.
For Brands Already on Amazon
Amazon Clarity Audit
Seven data sources. One dollar figure: how much is leaking, what it's worth to recover, and the week-by-week plan to fix it. Perfect for DTC brands currently investing in Amazon ads.